Bulgari Opens Serpenti Jewelry Pop-Up Store In Beverly Hills

Snakes slither, cobras strike and boas squeeze have instilled dread in people for millennia. However snakes additionally are objects of fascination — for his or her sly energy and a cunning born of a singular evolution. Bulgari has recognized the allure of snakes for 75 years, 天然石 ジュエリー ever since creating its now iconic Serpenti jewelry in 1948.


Famously worn by Elizabeth Taylor — of whom Richard Burton once remarked, "The solely word she is aware of in Italian is Bulgari"— the Italian luxurious house’s Serpenti collection made a glamorous look on the 2023 Oscars on March 12. Presenter Pedro Pascal wore two Serpenti rings, while Angela Bassett, Cara Delevingne and Phoebe Waller-Bridge all gleamed in high-jewelry Serpenti necklaces sparkling with diamonds and emeralds.

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Now by way of April 16, it’s attainable to see a whole trove of Serpenti jewelry in a single place at a special pop-up — the house’s first-ever in the U.S. — on Rodeo Drive in Beverly Hills. Visiting the store, which celebrates the 75th anniversary of the collection, supplies a deep dive into the ways through which snakes have impressed innovation at Bulgari over a long time. Bulgari’s iconic Serpenti designs include everything from the house’s flexible Tubogas bracelets — that twist across the wrist and feature "a valuable head with eyes in rubies, emeralds or diamonds that conceal the dial," says Bulgari inventive director Lucia Silvestri — to the elevation of serpents to the realm of high jewelry, which began in 2012 with the introduction of Serpenti necklaces in diamonds.


On the pop-up, not only are there incomparable designs awaiting discovery — from high jewelry and advantageous jewelry to secret watches and leather goods ­ — however the shows also give insight into the artistic process, the craftmanship behind the glamour, revolutionary promoting campaigns over time, and a have a look at a few of the iconic ladies who've been charmed by Serpenti together with everybody from legendary Vogue editor Diana Vreeland to present type star Zendaya.


The Euphoria Emmy Award-winner wore the Serpenti Hypnotic Emerald necklace to the Venice Film Festival in 2021, a gorgeous ninety three-carat emerald piece that was also featured within the Matthieu Menu-directed documentary Inside the Dream which screened at the Toronto Worldwide Movie Festival. The doc told the story of Bulgari and detailed the creative course of behind its jewelry collections, paying particular consideration to Serpenti and the Hypnotic Emerald necklace and how it came to be.


Says Silvestri of the magnetism of serpents, "The symbolism of this icon is indeed very powerful and fascinating and has its roots in very ancient times. In mythology, for example, it was believed to own transformative and regenerative powers as well as healing ones because of its capacity to shed its skin. This fascinating metamorphosis, mixed with its seductive allure, makes it an icon that perfectly represents evolution, power, self-dedication as well as an intrinsic elegant spirit and charisma."


Contained in the ephemeral shop, additionally look for a sculptural installation by Italian artist Davide Quayole that is impressed by serpent shapes and is deliberately left unfinished.

The Bulgari 75th anniversary Serpenti pop-up is positioned at 431 N. Rodeo Drive, Beverly Hills.