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How the car buying process has changed in 2023 Advertiser Disclosure Advertiser Disclosure We are an independent, advertising-supported comparison service. Our goal is to help you make better financial choices by offering you interactive financial calculators and tools that provide objective and original content. This allows you to conduct research and compare data at no cost and help you make informed financial decisions. Bankrate has partnerships with issuers including, but not restricted to, American Express, Bank of America, Capital One, Chase, Citi and Discover. How We Earn Profit The products that are featured on this site come from companies that compensate us. This compensation could affect how and where products are displayed on the site, such as for instance, the order in which they be listed within the categories of listing, except where prohibited by law. Our mortgage, home equity and other home loan products. However, this compensation will affect the information we provide, or the reviews that you see on this site. We do not contain the entire universe of businesses or financial offerings that could be accessible to you.



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5 min read Read Published on January 26, 2023.
Writen by Rebecca Betterton Written by Auto Loans Reporter

Rebecca Betterton is the auto loans reporter for Bankrate. She is a specialist in helping readers to navigate the details of using loans to buy the car they want.







Editor: Helen Wilbers Edited by

Helen Wilbers has been editing for Bankrate since late 2022. He values the clarity of his reporting, which helps readers easily get deals and make most appropriate choices regarding their finances. He specializes in small and auto loans.









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Buying a car can be the second-highest cost purchase most people make in their lives. The process of securing this expensive item was historically a unpleasant experience that was accompanied by and at the dealership lot. In the wake of the new norm the pandemic brought, many dealers are taking on the challenge of making it easier to purchase experience. The car buying process in 2023 can be a challenge due to supply chain challenges that are keeping prices up. As consumers, it's important to use the shifting purchasing process of cars to your advantage. Take note of the ways buying a car could be different in the next year, for both the car owner as well as the vendor. What can you expect when buying a car this year As we get closer to 2023, it's hard to avoid news of and a looming recession. The economic outlook is based on an 85% chance of entering recession this year, found. While the prediction of a recession is not directly correlated with a buyer's experience at the showroom, high prices outside the dealership could mean an additional annoyance when buying your next car. The month of December brought another record-breaking average purchase price for new vehicles at $49,507 according to . But the future is not all gloom and doom as dealers are taking note of the changing macro-environmental conditions. Bankrate spoke to Dave Thomas, director of content marketing and automotive industry analyst at CDK Global, for insight about the trends that are expected to emerge this year. Price is still the most important factor when you're shopping for a vehicle in the coming year, then you- like 48 percent of buyers, as per the could be using price as the main consideration. The time commitment to purchase a car is a factor for the other half of consumers surveyed the most significant factor is price. This year is likely to be a bit of a roller coaster ride for drivers, says Thomas. "For shoppers, the focus will be about those interest rates and how to locate one that fits the budget of theirs," Thomas explains. This "could create a bit harder than it was before the lower inventory." If you are shopping, make sure to consider multiple financing options to ensure you are getting the most favorable bargain, even with higher costs and interest rates. Bankrate tip
When , consider the whole of the amount you'll have to pay -- not just the monthly costs.


The inventory is low. When customers head out to a dealer, they have some idea about the kind of vehicle they want to purchase. But many drivers have found lots empty of the cars they'd like to purchase. In the six months of CDK , "the number of shoppers finding the car they're looking for available has not exceeded 50 percent," says Thomas. Additionally inventory is decreasing when compared to the previous year. Although conditions are improving, the supply is still below demand, according to J.D. Power. The lack of inventory has also resulted in an increase of people who don't go to the dealer altogether. "Some brands are seeing inventories returning, but most have a distinct number of cars are on the lot," Thomas says. This "led to the increase in customers ordering vehicles cars from the factory , with the process being handled at the dealer." The options to purchase online will increase. The traditional car purchasing experience hasn't seen an overhaul in many years, and consumers have become accustomed to the drawn-out process of buying a new or used car from a dealer. This shift into purchasing cars online isn't an entirely new concept. Many local dealerships have offered online marketplaces to customers who want to browse their inventory prior to arriving on the dealership. However, the online shopping experience has become more detailed in recent years. The break that many drivers have taken from the car purchasing process because of the high cost can also mean that they require more guidance when shopping. So while online shopping is growing, Thomas explains that "76 percent of the people we interviewed said they wanted to take time to learn about all their options" this is an increase from the 67 percent of 2021 as per the survey for the year 2023 . If you're one of the drivers that were forced to stay off the road for the past year due to steep prices, take comfort in this flexibility. Dealerships will remain in operation. the traditional dealer isn't expected to disappear anytime soon, but it has seen shifts in its operations following the outbreak. Many motorists are now taking advantage of online ordering like or when local dealers have empty lots. Even so the majority of buyers used the traditional method when purchasing a car during the last year, as per CDK's survey. It is also interesting to note that the 9 percent of motorists that did complete their car buying experience completely online did not score the experience highly. With this in mind, it's best not to overlook the hands-on experience it offers. Many dealerships offer the best of both worlds approach, with the option to start online and finish in the store. Thomas explained the change. A lot of automakers from the past are "streamlining the process online and trying to make the transition from doing part of the journey online into an effortless experience in the showroom." Drivers are benefiting by being able to work the numbers from the comfort of home but still get behind-the-wheel experience before signing the paperwork. There are four ways to utilize the internet to your advantage. Online car buying is still relatively new, and will require some learning. Although some tips are in line with traditional car shopping, think about these tips when skipping the showroom. 1. If you are able to research in person, or not, researching to find is the initial step to buying a car. Take note of the factors that matter to you most such as the dimensions of the car, fuel economy or even the design and color. While you might not be able to explore the car you've purchased on the road, YouTube car tours are an excellent resource for seeing the particulars of what a car can offer. 2. Set a budget After you set your sights on the kind of car you'd like to purchase, it's important to figure out what you're willing spend and . Finding this number takes extra effort but is easier without a salesperson pressuring you. Enjoy your stay at in your home and think about all the factors that affect you, such as your salary, fuel, insurance and additional vehicle costs. 3. Check local inventory Another advantage to shopping for your vehicle online is the option to check local inventory before going to look in person. It can be done in a few ways. Find certain dealers in your region and search for, for example "Toyotas available close to me" or search on websites like Edmunds and TrueCar. This can also assist by helping you understand the pricing landscape for your dream car. 4. Chat online with salespeople Negotiation can be one of the most stressful aspects of buying a car however, when you're behind a computer screen it's much easier to haggle for the price you're worthy of. The majority of online marketplaces you will encounter will include a chat feature. Use this as a space to ask the appropriate questions. Be firm, and provide information while checking local inventory about the various price options. The bottom line is clear the buying experience for cars has changed both for the dealer and buyers over the last few years due to a variety of factorsincluding global pandemics inflation, global pandemic, supply chain issues and the rapid growth of technology. But it is important to be aware that a re-design in the industry is underway which is bringing more transparency and accessibility for the buyer. Therefore, even though it's unlikely that car dealerships will completely disappear, think about purchasing online and saving both time and money.


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Writen by Auto Loans Reporter

Rebecca Betterton is the auto loans reporter for Bankrate. She is a specialist in helping readers to navigate the details of borrowing money to purchase the car they want.



Editor: Helen Wilbers Edited by

Helen Wilbers has been editing for Bankrate from late 2022. He believes in clear reporting that helps readers confidently find deals and make the most appropriate choices regarding their financial situation. He specializes in auto and small business loans.











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