Five Killer Quora Answers On shop online shoppers

How to Shop Online Shoppers

Online shoppers are more conscious of price than those who shop at physical stores. They compare prices across various websites before settling on the one that gives the most value.

They also value privacy and security of online shopping. To attract these customers, consider offering them free shipping and other discounts. Also, make sure you provide educational resources and tips for your products.

1. One-time buyers

One-time buyers are retailers' most unpopular type of customer because they make one purchase and never hear from again. There are many reasons for this -- they may have bought into an offer that is seasonal or they may have bought on discount, or perhaps they've stopped buying from your brand completely.

It isn't always easy to convert one-time buyers into repeat customers unless you're willing make the effort to do so. But the benefits are substantial and it's been proven that an additional purchase doubles the likelihood that a shopper will buy again.

To convert your one-and done customers, you must first determine them. Consolidate your customer data and transactions across all marketing channels, point of sale, online purchases, in-store purchases as well as across all brands. This will enable you to categorize customers who have never been before by the attributes that led them to become a one-and done and send them personalized messages that encourage them to return. For instance, you could send a welcome message with a discount on their next purchase or invite them to join your loyalty program to receive first access to future sales.

2. Repeat Customers

The rate of repeat customers is a crucial metric, especially for online stores selling consumables like food and beverages or other disposable items like cosmetics or cleaning chemicals. These customers are the most profitable, because they're already familiar with the brand and are more likely to make additional purchases. They can also be an avenue for referrals.

It's much cheaper to get repeat customers than to find new ones. Repeat customers can be brand ambassadors and increase sales through social media and word of mouth referrals.

These consumers are loyal towards brands that offer an easy, enjoyable experience. For example those that have clear loyalty programs, and easy-to-use online stores. They tend to be price-sensitive and value the cost of a product over other considerations like quality, brand loyalty or user reviews. This group is difficult to convert because they are not interested in building a relationship with the brand. They prefer to move from one brand to the next in the wake of sales and promotions.

Online retailers should offer incentives to attract customers, including free samples or upgrades with every purchase. They could also give their customers the opportunity to accumulate loyalty points, store credit or gift cards that they can redeem to purchase future purchases. These rewards can be especially beneficial when they are offered to customers who have already made several purchases. By identifying the different types of shoppers by motivation and need you can adjust your marketing strategy to appeal to them and increase your conversion rates.

3. Information-gatherers

The type of buyer who is this kind of spends a significant amount of time looking into the products they are considering buying. They do this to ensure that they make the right choice and aren't spending their money on a product that won't perform. To convert these shoppers, you need to provide clear and concise product descriptions, a secure checkout procedure and an easily accessible customer service team.

They are known for negotiating prices and seeking the best deal. You must offer them an affordable price for the product they are looking for and offer them numerous discounts to choose from. You should also provide an easy-to-read and clear loyalty program that has the guidelines set out in advance.

The most fashionable shoppers are all about exclusivity and novelty. To attract them you must highlight the unique qualities of your product and offer a quick and efficient checkout process. This will motivate them to keep coming back for more of your products and they will be more likely to share their experience with others.

Need-based shoppers are goal-oriented and look for a specific product to satisfy their requirements. To convert these customers it is essential to prove that your product solves their problem and enhance their quality of life. You can do this by investing in high-quality images and informative content. Also, you should include a search engine on your website along with a concise and clear description of the product to assist customers find what they're seeking. They don't care about sales tactics and will not be able to convert if they feel they are being pressured to purchase your products. They want to compare prices and enjoy the security that comes with purchasing your product.

4. Window shoppers

Window shoppers are customers who browse your products without a clear intent to buy. They might have stumbled across your website by accident or they may be looking for specific products to compare prices and options. They're not your primary target audience for sales but you can convert them by meeting their requirements.

Many retail store windows are filled with beautiful displays that will catch the attention of a potential customer even if they have no intention of buying right away. Window shopping can be a great exercise that can inspire new ideas for future purchases. For instance, a shopper might want to note down pricing information on living room sets so that they can get the best price when they're ready to buy one.

Because the internet doesn't provide the same level of distractions as a busy street, it is harder to convert online window shoppers. Make your website as easy to use for this kind of user. This means providing the same helpful information as you would in a physical shop and helping customers understand all their options.

If a customer has a question on how to care for the product, you could include a FAQ page that is easy to understand. If you observe that certain items are often saved, but not purchased and you want to make a promotional code that will encourage conversions. This kind of personalization demonstrates that you value your window shoppers and assist them to make the best choices for their needs. The result is that they are more likely to return again and become your repeat customers.

5. Qualified shoppers

Customers in this category have high purchase intent, but need help determining what product fits their needs. They are looking for a personalized recommendation from an experienced salesperson and a close-up review of your product. They also want to wait less time for their order online. Local and specialty stores, from bookstores to automobile dealerships, tend to be most successful with a discerning customer base.

Savvy, educated shoppers typically look up your store's inventory or online offerings review, read reviews and check general pricing information prior to visiting. This is why it's important to offer a wide range of products in the store, particularly in areas like clothing where customers want to touch and feel products.

This type of shopper can be lured to your brick and mortar store rather than an online one by offers like free gift-wrapping or a speedy return process. These customers could be enticed by in-store promotions, or a member's discount. Offer accessories to attract these types of shoppers as well - such as a cute bag to complete an outfit or headphones that are a perfect match with a smartphone. Offers that highlight your product as more than just products will entice the buyer like honest advice from knowledgeable staff or feedback from customers.