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Marketing Content Examples For B2B Businesses

The best marketing content - other - resonates with customers on an emotional level. It gives new concepts and ideas to help people tackle problems.

It doesn't matter if it's a captivating video presentation or an in-depth white paper, the top marketing content is valuable to its audience and reaches its branding goals. Learn from these eight brand-name content examples that do it right:.

Blog Posts

Blog posts are a well-known kind of marketing content that businesses utilize to share their insights or thoughts on their website. They can be educational or cover any topic. They may include polls, audio, video, or images to make the content more interesting. This can improve on-page seo content marketing (search engine optimization).

Writing blog posts of high-quality starts by conducting market research to find and confirm some important facts about your audience. Once you know your audience and their interests then you can begin thinking about and writing.

Some common types of blog posts are listsicles, how-to articles, infographics and curated collections. Creating these kinds of blog posts will ensure that your website is full of variety and delivers the value your visitors expect to find when they visit.

A blog post on how-to like this one can help your audience learn new skills and help them solve a problem. This makes it a crucial piece of marketing content that keeps your audience interested. A curated list is a type of blog post that utilizes a variety of real-world cases to prove a particular point. This kind of blog post can be used to promote an organization and build credibility.

Case Studies

Case studies are not as sexy as popular blog post however they are one of the most effective marketing content pieces you can make. They are excellent for showcasing your expertise and establishing trust with potential customers. A case study that is well-written can help your audience solve a particular problem by demonstrating how the product or service helped a prior customer resolve the same issue.

Use videos and infographics to make your case study more engaging. Be cautious not to make your case studies into adverts because this could damage the credibility of your business. Instead, focus on creating a resource that will inspire and inspire your readers.

You can also use case studies to showcase client testimonials and user-generated content (UGC). This helps build trust and makes your site more credible. UGC is most efficient when it is backed by data.

White Papers

Contrary to feature articles and blogs white papers are generally long-form and offer a deeper knowledge and depth of research. B2B brands utilize them to demonstrate leadership in their field or offer a unique perspective to help readers make purchase decisions, learn more about an industry, or solve problems for their business.

They are a fantastic tool for building trust among readers who aren't experts, and also to position businesses as experts in their area of expertise. They also assist in moving potential customers through the sales funnel.

White papers can be found in a variety of forms however the most effective ones are tailored to specific groups. This means everything from the tone of voice to the distribution strategy content marketing should be tailored to the ideal reader.

White papers are frequently used to present research findings. However, it's easy for them to drift away from the realm of practical application and into the realm of theory. To avoid this, backgrounders and problem-solution white papers should incorporate some kind of success story to keep readers engaged. Additionally interactive designs are becoming popular in white papers. They let the reader filter charts and tables to focus on only the information they are looking for. This makes it easier for the reader to digest and move through the sales funnel.

Videos

Videos are an excellent way to engage your audience. They are also an excellent method of marketing in a lively and interactive manner. They are a great way to capture the attention of your audience and communicating complicated concepts.

Some of the most common video types are instructional videos, demonstrations and tutorials. These videos are meant to inform your customers about your products and enhance their loyalty.

These videos can be used to showcase the expertise of your company and can also be used as a blog post, or in an sales presentation. They can be a fantastic method of connecting with your audience, especially when they relate to current events or trends.

Whether you're releasing an animated explainer video or holding a live Q&A, testimonials are an easy method to build trust with your customers and encourage potential customers to buy your product. You can ask your current customers to share their experiences with your brand or jump on Reddit and organize an AMA (Ask Me Anything) session. You can create screen-share videos as well as how-to videos that are titled in accordance with specific issues. For example, if you have an e-commerce solution that assists small to medium-sized businesses manage their online store, you can title your video "How to Create a Shopify Store". This will allow it to rank better in search engines.

Testimonials

Testimonials are a different type of social proof that helps people believe in a brand. They can be in text or video form, and are a great tool to boost sales and improve a company's online image.

Testimonial marketing content is a great option because it focuses on the specific requirements of each client and how the company's product or service solved the issues. It also provides credibility to the business because it highlights that other customers have also used the product.

If you decide to use testimonials, make sure to include a name, title and the company to improve their credibility. Make the testimonials as personalized as possible by including faces. This can help create a bond between the customer and the brand.

While some companies prefer to have a separate testimonials page however, you can also add them to other pages of the website. For instance the case where a testimonial refers to a particular product it can be displayed on the product's checkout page. This method will ensure that the testimonials page from being visited less often than other pages, and it will still give the same social proof.

Interactive Landing Pages

Using interactive elements on landing pages increases the level of engagement of visitors. This type of content can help your company achieve the goal of converting visitors to leads. Instead of being a static website with the usual sign-up form, and other marketing content, interactive pages provide an experience that delights your customers.

This interactive landing page for Mooala's dairy-free milk employs an engaging approach to keep the customer engaged. The page features a simple sign-up form with multiple options, which shortens the process of converting further.

Another example of an interactive landing page is this one from TransferWise, a money-transfer service. The first screen uses real-life examples and social proof to convince potential customers that the service will be worth the cost. The second screen lets customers to fill out a simple form to find out more about the service's capabilities.

A landing page is a great option for B2B marketers to build a list. You can offer a free ebook, webinar, a free trial or any other type of content to entice your audience into signing up in exchange for their contact information.

Headache Trackers

Content should inform the consumer about headache triggers, and how to treat them, in the initial phase of consideration. Examples include infographics that provide information about the top causes of headaches, or white papers that present exclusive research into the science behind headache treatments. White papers often require users to supply their email address to gain access. This builds credibility and trust for the brand among potential customers. Minen says that headache trackers, apps that allow users to monitor their levels of stress and food intake, could be beneficial for the consideration stage. Minen warns users to be cautious when drawing conclusions from the tracking data. It might not be the true representation of their triggers for headaches.