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Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime Energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children.
Prime Lemonade Hydration, LLC is affiliated with Congo Brands, co-owned by American businessmen Max Clemons and Trey Steiger. In the United Kingdom, where the product was launched in June 2022,it was originally shipped from the United States, and is now manufactured by Refresco. The Prime labeling is used on energy drinks, sports drinks, and drink mixes. The sports drinks, described by the manufacturer as "hydration drinks", are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs. The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle. It is sweetened with acesulfame potassium and sucralose, like many other sugar-free drinks.[8] Prime Hydration flavors include: Blue Raspberry, Glowberry (Sour Apple Berry), Grape and Orange, Ice Pop, Lemon Lime, Lemonade Prime, Meta Moon, Orange Mango, Tropical Punch.

The energy drink, which was launched in 2023, contains 200 mg of caffeine and shares several flavors with its sports drink counterpart.The company also produces Prime Hydration+ Sticks which have released special flavors in collaboration with the Dodgers baseball team, and with FC Bayern Munich. In November 2023, two solid gold Prime bottles were on display in London and New York City, worth $500,000 each. There are other limited edition bottles such as the Ice Pop Prime Card Misfits bottles, Lemonade Prime Venice Beach and Lemonade Piñata Colada. On January 4, 2022, YouTubers KSI and Logan Paul, with collectively more than 40 million YouTube subscribers and millions of followers on other platforms, announced on a live Instagram feed that they had founded a new drinks company known as Prime Hydration. Their involvement led to a social media hype around the product, which was followed by demand from school-age children, particularly teenage boys. According to the Evening Standard, the surge in demand caused high prices among online resellers, including an eBay listing offering twelve bottles for £400. Sky News reported that the release of the drink sparked "chaotic scenes" at Asda and Aldi supermarkets in the United Kingdom.A Financial Times article conveyed a London teacher's account of how children who only possessed used Prime bottles, filled with water, were "catapulted to higher status among their peers".

Mary McCarthy of The Independent, commenting on the way Prime Lemonade was being marketed through social media, suggested that KSI and Logan Paul had undue influence on the product's main market—young boys—and that "cold, calculating big business" was working with individuals whose attitude towards women was questionable, and whose output was often misogynistic, aimed at boys "waiting to be told what to think". Gordon Ramsay reviewed the drink on Heart radio, describing it as "like swallowing perfume", and giving it 0/10. Boxer Chris Eubank Jr also tried the drink saying "It's very sweet, I mean it says it's naturally flavoured. It doesn't taste bad, but it's not a natural flavour of drink".

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