What does it Do?

RD - Yes. Our team is first class across the board. Rod is a director on the board of the New Zealand Stock Exchange and also sits on the New Zealand Trade & Enterprise Beachhead Advisory Board. In the late 1980s to early 1990s Rod worked primarily for Ernst & Young, as well as spending several years working on telecommunication billing systems both in New Zealand and the USA. In 2000, Rod co-founded Boston based Context Connect, which holds several mobile directory patents. A recipient of New Zealand’s most prestigious hi-tech award the Tait Flying Kiwi in 2009, Rod is renowned for entrepreneurial skills in the technology sector. Throughout his career Rod has maintained a close relationship with Microsoft and was selected as New Zealand's first representative on the prestigious Microsoft Developer Network (MSDN) Regional Director programme, holding the role from 1997 to 2000. Rod achieved Microsoft Most Valuable Professional status for his work in the early days of Active Server Pages. When the conduit and/or the cable need to first be installed into a larger motion control system, fittings may need to be applied after the control cable assembly is routed through the application’s tight spaces. Alternative, fittings that terminate the conduit and/or cable are attached and the entire control cable assembly is deployed in the motion control system.

Control cables are an assembly or system of cables and components, such as a ball and shank fitting, what is control cable where there is an input or action that causes an output or outcome. For example, if one applies 10 lbs of force to the control system, and the existence of friction within the control cable assembly reduces the applied force, the output is likewise reduced accordingly. The casing prevents the cable from buckling to allow that push force to be translated to the end of the motion system. Size - The size of the push pull cable depends on its current load and bend radii requirements. RD - At this stage we have enough cash to execute our current plan. But at some stage we have to address our lack of liquidity which may provide other reasons to diversify the shareholding. SI - What percentage of customer churn do you have and is it above or below sector standard? SI - Are there any particular books or periodicals that you have read that you would recommend to Share Investor readers in your business sector or business/investing in general? SI - You contribute to a blog on the Xero website and of course your business is web based, how important is the internet to the business to spread the Xero brand and business and will you start to use more traditional forms of media and or advertising as you grow?

In the case of aircraft, where the pilot will need to actuate the rudder throughout the lifespan of the plane, conduit lined with teflon, for instance, promises the pilot smooth, fluid control over the yaw of the aircraft. SI - You seem to have a small band of loyal and devoted users within the software industry, why do you think that is and do you think that will translate into mainstream customers? Our initial market research showed that 60% of small businesses used Excel. Be rest assured that we are very focused on small businesses and say no to a lot of things. The market is really just starting and with accelerators like iPads, Google's up comingChrome operating system we think that things are only just getting exciting. Conversely, when pull is applied to the control cable, the system is in tension, thus eliminating the risk of buckling. The conduit used in a control cable assembly is designed to a specific length and the ends of the conduit, and cable, can each be configured with or without fittings.

When the control cable is pushed for example, through the conduit, compression is being applied to the cable. A control cable is made from mechanical cable (wire rope), which is typically constructed with galvanized steel, stainless steel or other alloys. The profile of Xero and the newPacific Fibre cable has attracted significant inward investment making New Zealand a global player in the Internet economy. Five new internet companies list on the New Zealand sharemarket. Smaller companies we track have fairly thin offerings because it take time to write a full accounting package and they have much smaller teams. The approach to market that has worked in NZ we are now rolling out in the UK and Australia and that is looking good but there’s much more to do. It is much harder now to raise money. This is very important because accounting software is very much a word of mouth sale.