London: the Institution of Electrical Engineers

The host had to carefully watch the BUSY line to ensure it did not feed data to the printer too rapidly, especially given variable-time operations like a paper feed. The host could then send another character. When the host polls this interrupt endpoint, it learns that the new device is present. A converter from USB to an RS-232 compatible serial port-more than a physical transition, it requires a driver in the host system software and a built-in processor to emulate the functions of the IBM XT compatible serial port hardware. There was also serious concern that an electrical telegraph could be quickly put out of action by enemy saboteurs, something that was much more difficult to do with optical telegraphs which had no exposed hardware between stations. When developing or troubleshooting the CAN bus, examination of hardware signals can be very important. While these objectives can be pursued and achieved concurrently, how a content owner or rights holder decides to prioritize these three goals will have a significant impact on the economics, operating model, and needs of their business. But with nearly three quarters of new series cancelled in their first year, it’s shocking that networks still avoid the world’s largest and most popular online content distributors.

It’s equally important to recognize that the rise of influencer curators will make social distribution a uniquely important aspect of finding and developing an audience. And though the exact user experience is a little unclear (if just because the product will rapidly iterate and evolve), the social networks will become an increasingly important distribution platform for most content companies - young and old. In fact, YouTube’s initial content investments failed in large part because it focused on broadly targeted content from traditional mass-market brands. A sign of success, to be sure, but imagine if the first season had been distributed by Facebook (either during its initial release or after original airing as part of a rapid second window), with behind-the-scenes content and opportunities to interact with the show’s stars and creatives. But as Snapchat, Facebook and other regionally dominant social feeds look to further gains in user time and leverage their existing footprints, they’ll undoubtedly pursue more conventional content.

what is control cable (why not find out more)’s more, social feeds like Facebook and Snapchat represent the feed in its most potent iteration to date - bundling together all forms of content: personal and impersonal, photo and video, text and visual and audio, ephemeral and evergreen, etc. And while cable represented a profound leap forward in audience targetability, the social feeds deliver unlimited audience relevance; everything a viewer sees is designed to capture, engage, and retain their attention specifically. There are certainly ways to nitpick this consumption to date - it’s not nearly as sticky; it’s much shorter, less valuable, unplanned, and so on. Finally, it’s important to distinguish the major social feeds from YouTube, which boasts comparable reach but operates as a scale feed. For a scale feed, what matters is driving overall consumption. Accordingly, these influencers have the potential to provide unique awareness and consumption lift, as well as a more nuanced (and symbiotic) approach to social distribution. Crucially, however, the points above make social distribution a tool - not a business - for traditional media companies. This will make social distribution critical for any content company that’s struggling to reach or build an audience. If you’re paying for Netflix, should it really matter if you binge the content through Netflix or on, say, Jessica Jones’ official site?

Just as all content is available through all distributors, all audiences are available through all distributors in a given footprint. As the OTT video ecosystem develops, however, audiences will become increasingly fragmented and isolated across individual aggregators and O&Os. For a social feed, however, off-platform embeds are ultimately undermining. Crucially, however, the social feeds will continue to reach nearly every consumer - at almost all times of the day and with unparalleled targeting capability. This capability provides the social platforms with unique and powerful advantages in terms of driving engagement and monetizing attention. While scale feeds will be the digital successor to Pay TV distribution, the spiritual successor to the Pay TV feed will be the social networks. Although scale feeds will be widely consumed, no one provider is likely to achieve Pay TV’s historic 90%. As a result, content creators will find audience development far more difficult (and the cost of changing licensor far worse) than ever before. Though distinct, YouTube does represent a scale feed. Uploading your first episode for free access on YouTube isn’t enough. As a result, YouTube offers liberal embed capabilities that enable the delivery of YouTube content through YouTube’s player but outside of YouTube’s owned-and-operated website.

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