Why Field Of Dreams Marketing Doesn't Work: Balance Product And Promotional Strategies

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By currently see why I doubt the number-crunching Twitter naysayers. It's really not possible to measure the dollar associated with client retention strategies like this. In their defense, there's also no method prove definitively that they work either. And things become even more nebulous while you talk about client acquisition, but this is when I see Twitter has the chance to truly shine.

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